WASHINGTON — The Biden administration is partnering with top dating apps to encourage young and healthy people to get vaccinated against COVID-19.
Tinder, Hinge, OkCupid and other popular dating apps will add special vaccination badges and benefits to users’ profiles after they receive the vaccine. For example, any person on Tinder who adds a sticker to his or her profile promoting the COVID-19 vaccine receives a free “Super Like.” The apps will also provide information about vaccines and help people schedule appointments.
“People who display their vaccination status are 14% more likely to get a match. We have finally found the one thing that makes us all more attractive,” said Andy Slavitt, the White House’s senior adviser for COVID-19 response.
Dating apps are among the most popular non-gaming apps available and can reach up to 50 million people, administration officials said.
Young people tend to be more reluctant to get the shot compared with the rest of the population, with a quarter of adults ages 18 to 29 saying they want to wait and see how the vaccine works before they get the shot, according to the Kaiser Family Foundation.
Vaccination rates have recently slowed across the country, and more and more states are finding themselves with more shots than arms to put them in. Some governors have resorted to vaccine lotteries to entice residents to get vaccinated.
“Concerns among American adults who are less eager to get vaccinated vary, although they tend to cluster geographically or culturally,” House Energy and Commerce Chairman Frank Pallone Jr., D-N.J., said in the hearing notice.
Rural residents, White evangelical Christians and young adults ages 18 to 29 tend to indicate more resistance to vaccinations compared to the rest of the U.S. population.
The Biden administration wants at least 70% of all Americans to get one shot of the vaccine by July 4.