Target apologizes for ‘Minnesota Badgers’ onesie
MINNEAPOLIS — Target admits a onesie it carried in some stores misidentified the mascot for the largest university in its home state.
The Minneapolis-based retail giant apologized to University of Minnesota Golden Gophers fans Tuesday for carrying a maroon onesie with the words “Minnesota Badgers,” the nickname of Big Ten rival Wisconsin.
“Color us red,” Target said in a statement. “As a Minnesota-based company, we know we are home to the Gophers.”
Kileigh Carpenter, a former University of Minnesota employee who spotted the onesie, told the Star Tribune she was “happy to see both fan bases unite.”
Target said two were purchased and the remaining 22 were returned to the vendor.